The complete growth system for financial advisors

Build your own pipeline using our AI-powered tools, and close clients from our audience of people already looking for advice.

Get Started Schedule a Demo

27.8%Client Conversion Rate

6M+Monthly Social Reach

$400K+Avg. User Assets

$265K+Avg. User Income

🏆 Morningstar Fintech - Best in Show

🥇 1871 FinTech - People's Choice Award

🔒 SOC 2 Type II Compliant

The Problem

Most advisors aren't growing as fast as they know they should be.

If you're being honest with yourself, the pipeline isn't as full as you'd like. Referrals are inconsistent. Outreach isn't landing. And building an online presence from scratch feels like a second job.

Referrals are unpredictable and slowing down

Your best clients refer when they think of it. You can't forecast it, you can't accelerate it, and you can't build a growth plan around something you don't control.

Outreach to existing leads goes cold quickly

You have names in your CRM who expressed interest months ago. But reaching back out without a genuine, relevant reason feels forced - and usually falls flat.

Other platforms make you cold call someone that doesn't know you're calling

Most lead gen platforms capture a prospect's details and blast them to 5+ advisors at once. You have no idea if they actually want to speak to you - and neither does the prospect. If you're the fifth advisor calling someone that afternoon, that's an almost impossible conversation to win.

Building a digital presence takes years without a system

The advisors winning clients online have teams, systems, and years of consistency behind them. Starting from scratch means a full-time job on top of running your practice.

$541B

inherited by Gen Y & Z each year - the next generation of wealth is actively searching for advisors online, and most practices have no system to reach them before a competitor does.

The Solution

One system. Two unfair advantages.

Habits gives you the tools to grow on your own terms, backed by a steady stream of qualified prospects from our audience of 6M+ engaged consumers.

Pillar 1 - Your Growth Toolkit

Engagement Engine & Advisor Intelligence

AI-powered tools that help you attract and convert clients - on Habits prospects or your own CRM leads.

✓3 credits per day to generate complete prospect analyses
✓Multi-channel outreach strategies tailored to each prospect's demographic
✓Cold emailsRe-engagement emailsLinkedIn postsGeneral content+ more
✓Strategic positioning, pain point analysis & timing guidance
✓Built on the same methodology driving 6M+ views/month for our founder, Jack Boudreau
✓Works on your existing CRM leads - not just Habits prospects

Pillar 2 - Your Prospect Pipeline

Verified Prospects, Delivered to Your Calendar

High-quality, criteria-matched prospects from Habits' audience of people actively searching for an advisor.

✓Benchmarked at 2 qualified meetings per month
✓You set your ideal client criteria: demographic, financial, engagement type
✓Algorithmically matched - every prospect is actively seeking an advisor
✓Backfill guarantee: if you get fewer meetings than your benchmark, we'll directly supplement your pipeline with additional matched prospects.
✓Access to Habits' 6M+ monthly audience, 10K+ subscriber newsletter & 68% referral rate

Get Started See Pricing Details →

Who's on the Platform

Not cold leads.
High-intent prospects.

These are users who came to Habits because they're actively searching for their first financial advisor during pivotal moments in their lives.

$265K

Average Household Income

34.5

Average Age

$400K

Average Household Assets

87%

First-Time Advisor Seekers

82%

Experiencing a Pivotal Life Event

78%

Earn Above $150K/Year

16%

Have $1M+ Investable Assets

98%

Prefer Remote Advisors

Your future clients work at companies like

Google

Transparent pricing.
No per-lead fees.

Your cost is fixed. Your upside is unlimited. One subscription, no surprises.

Monthly

$910/mo

Billed monthly · Cancel anytime

+ $250 one-time (Enhanced Support)

✓ Full Engagement Engine access (3 AI credits/day)
✓ Prospect pipeline - 2 meetings/month benchmark
✓ Algorithmic backfill guarantee
✓ SOC 2 compliant platform
✓ Background-checked advisor community
✓ Rolling monthly - cancel anytime

Enhanced Support is added by default for a $250 one-time fee

Dedicated account manager, guided onboarding, 4 strategy meetings/year, and expedited support - everything you need to start strong.

Remove Enhanced Support

Get Started

⭐ Recommended

Annual

$700/mo

$8,400 billed annually · Save $2,770 vs. monthly

✓ Full Engagement Engine access (3 credits/day)
✓ Prospect pipeline - 2 meetings/month benchmark
✓ Algorithmic backfill guarantee
✓Enhanced Support included freeYour dedicated account manager sets you up for a strong start - optimising your profile, configuring your matching criteria, and walking you through the Engagement Engine so you hit the ground running.
- Dedicated 1-on-1 account manager
- 4 strategy meetings per year
- Guided onboarding + profile optimisation
✓ SOC 2 compliant + background-checked

Get Started

Enterprise

Custom

Starting at $5,000/month

✓ For teams managing multiple advisors
✓ Dedicated account team
✓ Custom reporting & analytics
✓ Priority integrations
✓ Volume pricing

Contact Sales

Want the full breakdown? See the interactive ROI calculator →

How the Math Works

$8,400 in. $504,000 out - over 6 years.

The subscription model means your cost is fixed and predictable. Your upside compounds while your fees stay flat.

Fixed cost. Unlimited upside.

At $700/month annual, you pay $8,400/year - no per-lead fees, no bidding wars. Every additional client you convert goes straight to your revenue.

Two new clients pays for the platform.

At $400K average AUM and 1% fee, a single client generates $4,000/year. Two new clients annually - well below the 2-meeting/month benchmark - more than covers your subscription.

Revenue compounds. Fees don't.

Clients stay. Year 3 you're earning $72K+ in new annual revenue from Habits-sourced clients while still paying $8,400 in fees.

Build your own ROI model →

Default Scenario

2 meetings/month · 25% conversion · $400K AUM

New clients per year6

Year 1 new annual revenue$24,000

Year 1 Habits fees$8,400

Year 3 annual revenue$72,000/yr

6-year total Habits fees$50,400

Total revenue over 6 years$504,000

Theoretical model. Assumes no asset appreciation or referrals from acquired clients. Not a guarantee of outcome.

”

I've been a big believer in Habits for a long time because they do what they say they're going to do - connect people who are looking for financial guidance with advisors who are a great fit. The leads I've received have been high quality, and I love how easy it is to customise my ideal client criteria so I'm talking to people I can truly help. It's already more than paid for itself with multiple great clients, and I'm excited to keep building with them.

- Financial Advisor, Joined 2025

How You Compare

What advisors actually get for their money

Not "Habits vs. competitors." Just an honest look at what each platform delivers.

Metric	Habits	SmartAsset	SmartVestor Pro
Annual Cost	$8,400 Lowest	$12,500	$15,600
Leads per Month	2.6 (qualified & matched)	40+ (bulk contact info)	20+ (ad-driven)
Client Conversion Rate	27.8% Best	<1%	~3%
Average Consumer Age	34.5 Youngest	59.5	56.5
AI Engagement Tools	✓ Included	✗	✗
Lead Exclusivity	✓ Matched to your criteria	Shared with 3-5 advisors	Shared

HabitsSmartAssetSmartVestor

Annual Cost$8,400 Low$12,500$15,600

Conversion27.8% Best<1%~3%

Avg. Age34.5 Young59.556.5

Leads/mo2.6 matched40+ bulk20+ ads

AI Tools✓ Yes✗✗

Exclusivity✓ MatchedSharedShared

The key insight: Habits delivers fewer introductions but dramatically higher conversion - because every prospect is pre-qualified, criteria-matched, and actively seeking an advisor, not just filling out a form for a free estimate. Fewer conversations. More clients.

Trust & Compliance

Built for regulated industries.

SOC 2 Type II

Independently audited for security, availability, and data handling. View details →

Background-Checked

Every advisor on the platform is background-checked within 48 hours of joining.

Morningstar Best in Show

Recognised at the Morningstar Investment Conference Fintech Showcase.

1871 People's Choice

Winner of the 1871 FinTech Innovation Summit People's Choice Award.

Advisory Board

Former J.P. Morgan Vice Chairman

Co-Founder of Holistiplan

Former Chief of Staff, Techstars

Former Amex Ventures

FAQ

Common Questions

Answers to the questions we hear most from financial advisors and RIA firm decision-makers.

Need more detail? Contact us and we'll walk through your specific requirements.

Most lead gen platforms sell the same leads to multiple advisors and take a commission on meetings booked. Habits operates differently: you pay a flat subscription fee, there are no per-lead charges, and prospects are algorithmically matched to you. These aren't leads that are being sent to 5+ other advisors, so you don't have to race to pick up the phone. Prospects already know they're being introduced to an advisor they matched with - not a cold call from a stranger.

The Engagement Engine is an AI-powered tool that analyzes prospects (either from Habits or your own CRM) and generates tailored outreach strategies. You get 3 credits per day. Each analysis produces a detailed prospect profile, multi-channel outreach ideas (cold emails, LinkedIn posts, re-engagement content), timing recommendations, and strategic positioning guidance. It's designed to help you convert both warm and cold leads with personalized, data-driven messaging.

Our benchmark is 2 qualified meetings per month. This is based on your ideal client criteria (demographics, financial profile, engagement preferences) and algorithmic matching. If you fall below this benchmark, our backfill guarantee kicks in - we share top-matched contacts directly with you to help you reach the benchmark. Your success is our success, so we're invested in making sure you hit these numbers.

If you're matched with fewer than 2 qualified prospects per month, we activate our backfill guarantee. We share additional top-matched contact information directly with you so you can reach out proactively and close the gap. This removes the risk - you're guaranteed access to at least 2 qualified prospects every month, and our team helps ensure you hit the benchmark.

Absolutely. The Engagement Engine works on any prospect - Habits matches, warm leads in your CRM, old opportunities you want to revive, or prospects from other sources. You don't need to be a Habits subscriber to benefit from the tool; if you have a list of prospects, you can run them through the Engagement Engine to get AI-powered outreach strategies.

Enhanced Support (included free with Annual plans, $250 one-time add-on for Monthly) includes: a dedicated account manager who guides your onboarding and profile setup, 4 quarterly strategy meetings to optimize your results, help configuring your matching criteria, and priority support. It's designed to accelerate your time to value and help you hit the ground running.

Yes. Monthly plans can be cancelled anytime with no questions. Annual plans offer the best value, but if your situation changes mid-year, contact our support team and we'll work with you. Our goal is to make Habits work for your practice, and we're flexible about adjusting your plan if needed.

You retain full access to all prospect data and insights you've accumulated. Your outreach history, notes, and Engagement Engine analyses are yours to keep. We don't lock you in or restrict your data access post-cancellation.

Yes. Habits is SOC 2 Type II certified and fully compliant with SEC Marketing Rule requirements. We don't guarantee meetings or outcomes, we charge a flat subscription (not commission), and we don't have pay-to-promote ranking systems. For detailed compliance information, see our Compliance page.

Yes. For teams with multiple advisors, we offer volume discounts and custom service level agreements. Contact our sales team to discuss Enterprise pricing, which includes a dedicated platform liaison, integration support, and annual optimization reviews.

Ready to grow your practice?